I get a daily newsletter from gaping void that shows Hugh Macleod’s cartoons. I think that they’re fun and often thought-provoking.
Today’s cartoon, entitled Successful grabbed me enough to go to the site and peak around. (Further testament that email marketing and sending newsletters works!)
While I was there I ran across this article: random thoughts on being an entrepreneur
I think everyone starting a business should print this out and refer to it at least once a week. It can help you get through the rough times and inspire you to keep going.
Some of these may not apply to you, but I would bet that at least half will. Perhaps you don’t have a product yet, you just coach one-on-one. You need a product, too! Find a way to make money while you’re not working directly with a client.
Follow this instruction! 15. Write the following on a piece of paper, have it framed, and stick it on your office wall: “Have you hugged your customer today?”
Be in contact with your clients outside of your normal coaching schedule. Send a hand-written note for a birthday or holiday. Make a drop-in call that they didn’t request and create a deeper connection, or maybe send them a resource for something other than what you’re working on. (You know them enough to know what’s valuable to them.)
22. One successful entrepreneur I know well has a wonderful quality, namely that he never, ever compares himself to other people. He just does his own thing, which actually serves him rather well.
Sure, there are coaches with more clients, making more money, coaching from the beach… So what? You do the best you can for the people that you work with. That is all.
I’ve talked to many coaches that seem to understand this principle in many areas of their lives. They don’t compare themselves to their friends, to their own past career, or their contacts in other businesses. But, in their business as a coach, somehow it sneaks in!
We surf the net and talk to other coaches and that insidious little voice points out how much better those “other” coaches are doing. How much money they’re making, how many products they’re selling, and look at all those nice testimonials!
They’re not better than you and it doesn’t matter anyway. Be great with the people that you serve and you will be as successful as anyone.
As a coach, you are an entrepreneur and you’re running a business. If you’re not running it like a business, then you won’t be one of those “golden” 6-figure coaches. Get contracts, a business plan, marketing and financial plans.
I know you just want to get to the good stuff; working with people. But, if you skip the business parts, then you’ll have less opportunity to do so.
Read Hugh’s article and get back to me and tell me what the impact is on you. Thanks!
I want to be your Get IT Started Coach!
Let’s get your website working for you. How about your blog?
Does it have your “voice” and does your social media plan work?
Do you Have a plan?
You don’t have to get it perfect. You just have to Get IT Started!